terms & conditions

LENSCOWBOY MEDIA & ENTERTAINMENT (PTY) LTD

Effective Date: March 8, 2026

LensCowboy ("we", "us", or "our") is committed to protecting the privacy of everyone who visits lenscowboy.com and engages with our services. This Privacy Policy explains what data we collect, how we use it, and your rights regarding that data. By using this website, you consent to the practices described here.

1. Who We Are

LensCowboy is a VFX, animation, and AI content production studio. We operate lenscowboy.com and associated digital services, including automated AI video pipelines and content subscription tools. Our primary contact email is lenscowboy@lenscowboy.com.

2. What Data We Collect

2.1 Information You Provide

We collect personal information you voluntarily share when you:

• Submit an enquiry or contact form (name, email address, message content);

• Sign up for a newsletter or mailing list (email address);

• Enter into a service agreement or client relationship (name, business details, billing information);

• Create an account or subscribe to any SaaS or digital product offered by LensCowboy (name, email, payment details).

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• IP address and general geographic location;

• Browser type and version;

• Pages visited and time spent on those pages;

• Referring URLs;

• Device type and operating system.

This information is collected via cookies, analytics tools, and server logs, and is used to improve the website experience.

2.3 Payment Data

Where we offer paid services or subscriptions, payment processing is handled by trusted third-party providers (such as Paystack). We do not store your full card details on our servers. Payment providers operate under their own privacy policies and PCI-DSS compliance frameworks.

2.4 AI Pipeline and Automation Data

If you interact with any LensCowboy automated content tools or SaaS products, we may collect configuration inputs, usage data, and generated outputs. This data is used solely to operate and improve the service and is not sold to third parties.

3. How We Use Your Data

We use the data we collect for the following purposes:

• To respond to enquiries and communicate about services;

• To deliver, administer, and improve our services and digital products;

• To process payments and manage billing;

• To send occasional marketing communications (only with your consent, and you may opt out at any time);

• To analyse website traffic and improve user experience;

• To comply with legal obligations;

• To protect against fraud, abuse, or security threats.

We do not use your personal data to train AI models, and we do not sell your data to third parties.

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Consent — where you have given clear consent (e.g., newsletter sign-ups);

• Contractual necessity — to fulfil a service agreement or respond to a service request;

• Legitimate interests — for analytics, security, and business operations where these do not override your rights;

• Legal compliance — where processing is required by law.

5. Cookies

We use cookies and similar tracking technologies to operate our website. These may include:

• Essential cookies — required for basic site functionality;

• Analytics cookies — to understand how visitors use the site (e.g., Google Analytics);

• Preference cookies — to remember your settings.

You may manage or disable cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of this website.

6. Third-Party Services

We work with trusted third parties who may process data on our behalf or alongside our services. These include:

• Cloud infrastructure providers (e.g., Google Cloud Platform);

• Payment processors (e.g., Paystack);

• Analytics providers (e.g., Google Analytics);

• AI content generation platforms (e.g., Midjourney, Runway ML, ElevenLabs, Kling, Suno, and others);

• Email and communication tools;

• Social media platforms (e.g., Instagram, TikTok, YouTube).

These third parties operate under their own privacy policies. We take reasonable steps to ensure they handle your data responsibly, but we are not responsible for their independent data practices.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Specifically:

• Contact form submissions: retained for up to 2 years;

• Client project and billing records: retained for up to 7 years in line with standard business and tax obligations;

• Marketing data: retained until you withdraw consent or unsubscribe;

• Website analytics data: typically retained for 26 months in aggregated form.

8. Data Security

We implement industry-standard technical and organisational measures to protect your personal data, including encrypted communications (SSL/TLS), access controls, and secure cloud infrastructure. However, no online transmission is 100% secure, and we cannot guarantee absolute security.

In the event of a data breach that may affect your rights, we will notify you as required by applicable law.

9. Your Rights

Depending on your location and applicable law (including South Africa's Protection of Personal Information Act, POPIA), you may have the following rights:

• Right to access — request a copy of the personal data we hold about you;

• Right to correction — request that inaccurate or incomplete data be corrected;

• Right to erasure — request deletion of your data in certain circumstances;

• Right to object — object to processing based on legitimate interests;

• Right to restrict processing — request that we limit how we use your data;

• Right to data portability — receive your data in a structured, machine-readable format;

• Right to withdraw consent — withdraw any consent you have given at any time.

To exercise any of these rights, contact us at lenscowboy@lenscowboy.com. We will respond within 30 days.

10. Children's Privacy

This website is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us and we will delete it promptly.

11. International Users

LensCowboy is based in South Africa and operates under POPIA. If you access our website from outside South Africa, your data may be transferred to and processed in South Africa. By using this site, you consent to such transfer. We take steps to ensure your data is handled with appropriate protections regardless of location.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this page periodically. Your continued use of the website following any changes constitutes your acceptance of the updated policy.

13. Contact Us

For any privacy-related questions, requests, or concerns, please contact:

LensCowboy — Privacy

Email: lenscowboy@lenscowboy.com

Website: https://www.lenscowboy.com

Last Updated: March 8, 2026